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4 Top Branding Strategies for Building Your Brand Identity

It’s quite likely you’ve heard people discussing the importance of branding for businesses. Large companies spend a lot of money every year to build or reinforce their brand identities. This does not however have to be the reserve of the large companies–if you’re the owner of a small or medium business, there are many rewards to reap from your branding campaigns. Branding can help you improve the image of your business, increase trust among customers and create customer loyalty.

With the help of a good branding agency, your business can achieve tremendous growth and establish itself as a trusted brand among customers. let’s have a look at 4 of the best strategies you may use to create a strong brand identity:

Create a distinctive visual identity
To establish a distinct image of your brand, one of the first things you’ll need to do is to create a decent logo. Your logo must not only be visually appealing, but also distinctive and memorable. Your visual identity extends beyond the logo though. Other items that should have a distinctive look and feel to them are your marketing materials, website, and clothes and other branded merchandise. Would someone who happened to see some of your branded merchandise without the logo, would they know it belongs to your company? Keep in mind that visuals make a major impression on your customers, so it’s important to distinguish yourself from the competition.
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Build brand awareness with social media
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Enterprises of all sizes now have amazing opportunities to create awareness for their brand, thanks to social media. If you use social media in the right way, you can win new customers and establish a strong brand without spending so much. The fact your customers log into Twitter, Facebook , LinkedIn, Instagram, etc. on a daily basis means that social media definitely is one of best platforms to build your brand quickly. By employing a bit of creativity, you can improve customer engagement and even get your customers to become your brand ambassadors.

Create a modern site

The internet gives small businesses the opportunity to appear professional and credible through their website. No matter the size of your company, today, your website plays the role of your front office. Creating a visually appealing and conversion-optimized site can help you acquire more customers than was ever possible before. A top-notch branding agency can help you set up a modern, visually appealing website that’s optimized for conversions.

Advertise your business

Advertising on traditional (TV, radio, newspaper) can help create brand awareness, but it may be a bit too expensive for smaller enterprises. Luckily, you may still make your brand known by running ads on the internet. This includes PPC campaigns, sponsored blog posts, and sponsored social media posts.