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High End Fashion: Utility or Perception
Most high end companies, in order to expand their brand categories, outsource most of their products. Outsourcing is the only way they can put their label on as many items as possible when their brand has already attained a high status or fame. Nothing wrong about that because what it means is that, they have reached a canonical standard that is fittingly credited to a product that has a superior quality and one that has a high-caliber of sophistication. The company then should choose a factory for outsourcing, that which makes quality products where they can give out their designs, choose materials, and have a collection produced by them. As long as the company makes sure that the factory is producing according to specific standards, then there is nothing wrong about what they are doing. This means that the moment they attached their label to it, it signifies an ownership regard to that item.
Therefore when it comes to high end clothing’s exclusivity it does not mean that it can only be for those who can afford truly expensive items which are very few in number, but if you are someone who buys and purchases them then you belong to a distinctive group of people who has great inclination or discretion in anything you do. To permit valid fulfillments, it always has to require plausible details. The breed that you belong to is reflected in your culture.
If you belong to this group, then it is understandable why buying and wearing high end fashion makes you feel good about yourself. Whatever you think of yourself, it is definitely affected by the clothes you wear. The details it took you and the care that’s been added to it only increases you self-esteem.
Utility is far more important and this is the reason why how customers value these products more is addressed more than their customer experience and perception in buying the products. Gone are the days where a luxurious buying experience is made possible when one has to go to the first class boutique, and there one is surrounded with luxurious treatment so that your buying experience and the perception you get from that experience is the reason why you are paying extra for an item.
What used to be the experience before it no longer true today since many buyers today no longer have that experience of entering a luxurious boutique and having that perception since you can now buy high end fashion clothing in the comforts of your home. So when that happens, when you no longer need to enter a luxurious boutique to buy your high end fashion, what is left is utility which cannot be enjoyed by someone who ignores or makes light the effort that has been placed in order to create something that we can call luxurious.
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