When you consider creating a website for your business then one potential solution is to go down to Staples – or your local office supply store – and purchasing some web designing software. It is natural to consider this as an option. But, before you go out and buy a software package, consider these 3 web designing software facts that will keep you awake.
Does It Really Provide Value?
As a business owner, your time is very precious. There are so many daily demands to keeping your company running and making sure that your customer’s are happy. The more time you spend on business development then the more money you make. This means that any activity that takes you away from developing new business simply costs you money.
This needs to be considered when considering purchasing software over hiring a web design company. Ask yourself these questions:
• How much time do you have to devote to using the software?
• How much time will it take to design a site?
• How much will that time cost you in new business?
It is easy to see how that low cost software’s value diminishes in light of how long you will need to design a site with it. Like any business decision, it is not just about the initial cost but also the value that the purchase provides.
What Will The End Product Be?
Many web designing software packages are configured off of set templates. This is how someone without any web design experience is able to pick them up and create a website. The potential problem here is how many other people are using the same templates. If the software sells millions of copies then the chance that your site will look like someone else’s is pretty high. You won’t have a finished website that stands out from the crowd.
Is It Configured for Proper Search Engine Optimization?
Web designing is so much more than simply putting up an eye catching site. You also need a site that is properly configured for proper Search Engine Optimization (SEO). This is the ability of your site to not only get a customer’s attention but attention from the search engines such as Google, Bing, and Yahoo.
Google is constantly updating their algorithm to provide visitors with the most relevant search results. This goes far beyond the keywords that are used in your site. That is a start but also Google looks at how quickly your site loads, how much traffic you receive, how long they stay on your site, and how many pages that they view during their visit. If the web designing software isn’t configured to consider SEO techniques then you won’t see the maximum search engine rankings possible.